Soft Drinks Sales New Strategies

gross revenue of lenient drinks declined in the US in 2006 for the first time in to a massiveer extent than two decades. umpteen beverages manufacturers became successful in the past and they are still at the top, but they can lose their billet unless(prenominal) they do something to reverse the trend. In this clause well try to find in the altogether ways to help well-situated drinks manufacturers to face their biggest contend of the century. To begin with, it would be a tidy idea to survey a stretchability marting system by producing a new line of soft drinks which would bring on been positioned as healthy and not robusttening.Many companies introduced new products of the same line less fattening such as Fanta postal code or Pepsi Light, but consumers identify the brands of these products with fat and unhealthy drinks. However, if these manufacturers created new brands with names interchangeable Bio or Nature, a specific market fragment would be directly targeted an d gross revenue would stop their decline. In addition, soft drinks companies could follow a different promotion strategy so that their products would look much in and more modern.By doing this, companies would compensate their gross revenue decrease in one segment by increasing their market dowry in another one. New consumers would be the ones who drink something while they are in bars or discos and new competitors would be alcohol drinks companies. This promotion strategy could rest of advertisements which relate soft drinks with iniquitylife with new slogans like Welcome to the Coke side of night. Furthermore, product placement in throng Bond movies would be a great idea.If Bond changed its Martini for a coke numerous people would start to see soft drinks with different eyes. To conclude, we should remember that spotless soft drinks market is still profitable and new strategies should try to avoid damaging classic products image. Also its necessary to stain out that soft drink manufacturers pull up stakes never be as brawny as they were before as capacious as consumers are demanding everyday more sophisticated and concrete products.