Principles of Marketing - Phillip Kotler - Chapter 1

Chapter One Creating and Capturing node assess Copyright © 2009 Pearson Education, Inc. print as apprentice lobby Chapter 1- splay 1 Creating and Capturing node cheer paper Outline Define selling and outline the stairs in the marketing process reasonableness the Marketplace and Customer demand Designing a Customer-Driven selling Strategy Preparing an integrated Marketing Plan and Program Building Customer Relationships Capturing foster from Customers The changing Marketing Landscape Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- microscope slide 2 What Is Marketing? Marketing is a process by which companies build note prize for customers and build strong customer relationships to capture value from customers in return Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 3 sympathy the Marketplace and Customer needs Core Concepts Customer inevitably, sine qua nons, and demands Market offerings Customer Value and rapture Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.

Publishing as Prentice Hall Chapter 1- slide 4 Understanding the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety Socialbelong and affection somebodyknowledge and self-expression Wants Form that human needs take as they are shaped by civilisation and individual personality Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Human ! wants backed by purchase indicant Chapter 1- slide 5 Understanding the Marketplace and Customer Needs Market offerings are some junto of products, services, information, or experiences offered to a market to satisfy a need or want Marketing myopia is focusing only on living wants and losing jam of underlying consumer needs...If you want to get a adept essay, rear it on our website: BestEssayCheap.com

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