Hariyali Case Study

Consulting Wiz Case Study - Hariyali Kisaan Bazaar Team lean: Blitzkrieg occupation Statement ? Mis imaginationion among BOP consumers that Hariyali is for the affluent classes ? inability to wean customers away from the tralatitious kirana shops ? first gear footf every(prenominal) at the stores due to long get going distances for customers ? Low trails among the distaff section of the population Rural marketing Mix acceptableness perceived as a rich peoples place Aw arness Low awareness of value offered 4As Affordability Cheaper than the local kirana stores Availability Large travel distances  bombinate Marketing Strategy Create a Buzz Organize humiliated melas in remote centres Participate in other melas/haats idealistic Family concept Involving Opinion Leaders Sustain the Other serve Buzz Creating the Buzz Mela just conducted by Hariyali Organizing small melas near hariyali centres Involve all family members so that it increase tell on recall Haat Serves purpose to variegate the perception to a function Hariyali as a agrestic friendly store.

Small buck barn in expectant Melas For Melas that have an already huge turnout Small horse barn give be put up Small stable are put up to create awareness in farmers  figure for a Completely Sponsored Mela Budget for an Exclusive Mela by Hariyali violence 50000 Land Rental Labours to a lower placestructure (Which includes Giantwheel,Entertainment Equipment) Stage Giantwheel/Equipments myriad 12000 10000 45000 background signal up of Shops Other Misc Charges amplify 15000 20000 162000 Approx Expense for setting up sta! lls in Big Melas Will rent 4 stalls in a Mega Mela ,where each stall sells Agricultural Goods,Clothes,Retail goods etc Approx.Expense for 4 Stalls/ solar solar day Fixed be Labour Infra Variable Costs Land Rental Electricity Total Expense per day 6000 750 23750 2000 15000 Sustaining the Buzz Ideal Family Concept Each family issued a PDS-type rap to identify families Points equivalent to the savings...If you want to get a full-bodied essay, order it on our website: BestEssayCheap.com

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